Navigating the Transition: What to Do After Firebase Dynamic Links Shuts Down?

Narendra Thadani

• 3 min read

Firebase Dynamic Links has been the default deep linking choice for businesses. 

However, now that the service has announced closure later this year, what options do you have? Let’s explore them in this blog.

The Concept of Deep Linking

Deep linking revolves around providing users with a more direct and efficient experience. Thus, when a user clicks on a particular link, instead of transporting the user to the app’s homepage, the link takes them to the targeted location or content within the application.

Now, what if the user doesn’t have the app on their phone? In that case, deferred deep linking comes into the picture. When the user does not have the app in their phone, the deferred deep link takes the user to the app store where the user downloads the app and then to the content with which they had interacted. 

Some key benefits of deep linking include the following.

  • Improved User Experience: Deep linking helps the user reach the targeted content in fewer clicks, expediting their interaction and enhancing their experience.
  • Increased Conversion Rates: When users directly go to the relevant content their likelihood of converting from a prospect to a sale increases multiple fold.
  • More Fruitful Marketing Campaigns: Deep linking helps marketers create more targeted and effective campaigns, driving users to in-app promotions.

How Did Firebase Dynamic Links Support with Deep Linking?

Firebase Dynamic Links is slated for a closure this year. However, it has been supporting developers and businesses in various ways, concerning deep linking. Here’s more.

  • Across App Installs

Firebase Dynamic Links can persist deep link information even if a user does not have the app installed on their device. Thus, if a user clicks on a Dynamic Link but does not have the app on their phone, the link will take them to the appropriate app store. Now, once the user installs the app, the link takes them to the specific content within the application they originally interacted with. This contributes to a seamless user experience!

  • Contextual Deep Linking

With Dynamic Links, developers can pass contextual information through the link. Thus, when the app opens, it can use the data from the link to display specific content or act based on the user’s context.

  • Platform-Based Routing

These links route users based on their platform. Thus, if a user opens a link on a mobile phone, the link will direct them to the app. On the other hand, if they open the link on a desktop, users will go to the web page corresponding to the link.

  • Link Creation Made Simpler

Developers can easily create and manage Dynamic Links through the Firebase console or programmatically. Besides, developers can also leverage analytics to see how well their deep links are performing.

When is Firebase Dynamic Links Shutting Down?

Firebase Dynamic Links is closing on August 25, 2025. Thus, it is imperative for developers and businesses to look for alternatives for deep linking.

What Options Do You Have After Firebase Dynamic Links?

The market is full of options, of course. Some of them include AppsFlyer, Branch, Airbridge, and Adjust. However, you can even consider using ChottuLink.

ChottuLink is a comprehensive support platform that enables you to avail deep linking as a separate service, unlike others that offer it as part of a bigger package.

The platform serves as a seamless drop-in replacement for Firebase Dynamic Links. Some features of ChottuLink that make it an apt alternative include the following.

  • Effortless switch from Firebase Dynamic Links
  • Universal compatibility across every system and platform – web, Android, and iOS
  • Full support for deferred deep linking
  • Rest APIs support
  • Custom domain support
  • Advanced analytics

No More Waiting — Get Started Now!

ChottuLink is now live! Early users are already experiencing the benefits — sign up today and start leveraging powerful deep linking features.

Frequently Asked Questions

Migrate to an alternative deep linking platform as soon as possible. Options include Branch.io (enterprise, attribution-first), AppsFlyer OneLink (MMP suite), Adjust, Airbridge, or ChottuLink (lightweight drop-in replacement focused purely on deep linking). ChottuLink offers an effortless migration from Firebase with universal iOS/Android/web compatibility, deferred deep linking, custom domains, and REST API support.

Firebase Dynamic Links officially shut down on August 25, 2025. After this date, new link creation stopped and existing page.link and custom FDL domains began returning errors. Google recommended developers migrate to platform-native alternatives (Android App Links, iOS Universal Links) or third-party deep linking services.

No. Firebase Dynamic Links is no longer operational. Links that once worked on page.link or custom FDL domains are broken or returning 404 errors. There is no way to continue using the service after the shutdown — you must migrate to an alternative.

ChottuLink provides: universal compatibility across iOS, Android, and web; full deferred deep linking support; custom domain support (links.yourbrand.com); REST API for programmatic link management; advanced analytics; and deep linking as a standalone service — not bundled inside an MMP attribution suite.

What is deferred deep linking and why do I need it?

Deferred deep linking preserves the intended destination URL through an app install. If a user clicks a link but doesn't have the app, they're sent to the App Store, install the app, and land on the exact intended screen — not the home screen. This is essential for referral programs, marketing campaigns, and any growth flow that targets new users.