For years, Firebase Dynamic Links (FDL) was the go-to solution for app developers who wanted smart, cross-platform links. It made sharing content easy, whether users were on iOS, Android, or the web. But with Google announcing the deprecation of Firebase’s deep linking service, many businesses and developers are looking
The mobile app ecosystem experienced a significant shift in 2025 with the deprecation of Firebase Dynamic Links (FDL), a service that had long simplified cross-platform user navigation. Announced back in 2023, the shutdown culminated on August 25, 2025, but the process was far from straightforward. This article explores the uncertainties
In today’s world where users switch attention faster than light, it becomes challenging for companies to keep them hooked. However, enter deep linking and user-generated content (UGC) – two powerful elements that have emerged on the digital horizon. Individually, both of these are incredibly effective. But together – revolutionary, particularly in
Developed an app and made it available on the App Store. Great! What next? A battle! A quest to increase your app’s visibility on the App Store and enhance its organic discoverability. Honestly, ensuring your app appears in the top result on an App Store, particularly amidst a crowded
Tempted by an offer, imagine you click the link and get whisked away to the offer page. Wow! Unlike earlier when a link took you to the app’s homepage and left you to explore the page yourself, this is so much better. But what makes this possible? The answer
Ever wondered what differentiates a successful brand from an average business? Of course, you may pinpoint many factors. However, along with many others, a meaningful user journey is something that makes a brand stand out! Unparalleled user journeys stem from a collective effort that involves various aspects, out of which
Are you an eCommerce player struggling to retain users despite irresistible offers? Your offers are an effective appeal. But your users don’t venture beyond a point or return halfway because your app makes them wander in a maze! While that’s about new users, are your existing buyers raising
Imagine your friend sends a game link, asking you to try playing it and beat a particular level of the game to win bonus coins! All excited, you click the link and wonder where’s the game, where’s that insane level, and what coins. You see nothing! Your friend
Your colleague talks about the gripping trailer of a new OTT entrant and shares the link with you. All excited to watch it, you click the link, expecting the first thing you will see is those electrifying glimpses of the new action flick. Instead, you are taken to the OTT’
In the fast-paced and dynamic world of fitness apps, getting a user to download the app is just the first rep. The actual challenge is keeping the user hooked, and motivated and eventually helping them accomplish their fitness goals. So, merely lifting the dumbbell doesn’t help. It is the
Struggling to make it to the elite league of the travel app space? The top players are offering the same services and more or less the same features. However, what is it that they are doing differently? Most of them would restrict their viewpoint to discounts, UI, 24/7 chatbot
In the fast-paced and evolving world of social media, one of the keys to engaging with users is to deliver a quick, blissful, and direct experience. Often, businesses do everything it takes to shine on social media. They craft wonderful campaigns and even drive users closer to them. However, while