Airbridge Pricing 2026: MAU Costs, Free Tier Limits, and How It Compares
Everything you need to know about what Airbridge actually costs in 2026 — free tier limits, MAU-based pricing, the DeepLink vs MMP split, and what you'd pay compared to a dedicated deep linking platform.
What Is Airbridge and How Does Its Pricing Work?
Airbridge is a Mobile Measurement Partner (MMP) — a platform primarily built for mobile marketing attribution. Deep linking is included, but it sits inside a broader suite designed for tracking ad campaigns, cohort analytics, and revenue measurement.
This distinction matters for pricing. Airbridge structures costs differently depending on whether you need:
- Just deep linking — the DeepLink Plan
- Deep linking + paid ad attribution — the full MMP Plan
These are not the same thing, and the price gap between them is significant.
Airbridge Pricing: The DeepLink Plan
Airbridge's DeepLink Plan is what most teams looking at Airbridge for Firebase replacement or deep linking will encounter first.
Free Tier
Airbridge offers a free tier for small apps:
- MAU limit: Up to 10,000 Monthly Active Users
- Links: 3,000 links
- QR codes: 200 QR codes
- Attribution: Basic click and install tracking included
This is meaningfully more restrictive than competing free tiers. You hit the link cap (3,000) well before you hit the MAU cap (10K) if you're running active campaigns or generating links programmatically.
Paid Tier
Once you exceed 10,000 MAU:
- Starting price: $199/month
- Pricing model: MAU-based — your bill scales as your Monthly Active Users grow
- Contracts: Typically monthly, with annual options
Airbridge does not publish a full MAU-tier table publicly. Pricing above the $199/mo entry point is negotiated based on your app's scale.
What's Included in the DeepLink Plan
| Feature | Included |
|---|---|
| Universal Links (iOS) | ✅ |
| Android App Links | ✅ |
| Deferred deep linking | ✅ |
| URI scheme fallback | ✅ |
| Custom branded domain | ✅ |
| Bulk link creation via API | ✅ |
| QR code generation | ✅ |
| Click, install, open tracking | ✅ |
| Real-time link performance reports | ✅ |
| Paid ad attribution (Meta, Google, TikTok) | ❌ |
The last row is the critical caveat. If you need to attribute installs or revenue to specific paid ad campaigns, the DeepLink Plan does not cover it. You need the MMP Plan.
Airbridge Pricing: The MMP Plan
The full MMP Plan includes everything in DeepLink, plus:
- Attribution for paid advertising (Meta, Google, TikTok, Naver, etc.)
- Audience tracking and cohort analytics
- Marketing mix modeling
- Revenue tracking and ROAS reporting
- Fraud detection
Pricing: Custom quote only. Expect to start above $500/month for mid-size apps, with enterprise-scale deployments running well above that. You'll need to contact their sales team for a number.
This is the plan for teams with dedicated performance marketing budgets and marketing analysts who work in MMP dashboards daily. It's not a deep linking tool — it's a full attribution infrastructure.
The Real Cost at Each Growth Stage
Here's what Airbridge's DeepLink Plan costs at different MAU levels, compared directly to ChottuLink:
| App Scale (MAU) | Airbridge DeepLink | ChottuLink |
|---|---|---|
| 0 – 10K | Free (3K links, 200 QRs) | Free (25K MAU, unlimited links) |
| 10K – 25K | $199/mo | Free |
| 25K – 75K | $199/mo+ | $19/mo |
| 75K – 150K | $199/mo+ | $39/mo |
| 150K – 500K | Custom pricing | $99/mo |
| 500K+ | Custom pricing | Custom pricing |
A few things stand out:
- The free tier gap. Airbridge's free tier caps at 10K MAU with only 3,000 links. ChottuLink's free tier covers 25K MAU with unlimited links. An app at 15K MAU pays $0 on ChottuLink, $199/mo on Airbridge.
- The $199 floor. Airbridge's paid entry point is $199/mo — 10x ChottuLink's $19/mo Indie plan. The feature sets at these price points are comparable for teams whose primary need is deep linking (not paid attribution).
- Cost at 150K MAU. ChottuLink's Growth plan is $39/mo. Airbridge's equivalent is estimated at $420/mo or more. That's a 90%+ cost difference for the same core deep linking capability.
What Does the Airbridge Free Tier Actually Include?
Teams researching Airbridge often ask whether the free tier is sufficient for an early-stage app. Here's the honest answer:
It works for a proof-of-concept, but the 3,000 link cap creates a practical ceiling for most real apps:
- If you're generating links per-user (referral programs, share flows), 3,000 links goes quickly
- If you're running any kind of campaign or onboarding sequence, you'll hit it faster than expected
- QR codes are capped at 200 — an issue for physical/print campaigns
The 10K MAU limit is also lower than ChottuLink's 25K free tier. If your app has 11,000 active users, you're paying $199/mo on Airbridge and $0 on ChottuLink.
Airbridge DeepLink Plan vs MMP Plan: Which Do You Actually Need?
The easiest way to decide:
Use the DeepLink Plan if:
- Your primary goal is routing users from links into the right screen of your app
- You migrated from Firebase Dynamic Links and need a replacement
- You don't run significant paid ad campaigns on Meta, Google, or TikTok
- You don't need to attribute revenue back to specific ad networks
Use the MMP Plan if:
- You spend meaningfully on paid user acquisition (Meta, Google, TikTok)
- You need to know which campaigns, creatives, and ad networks drive installs and revenue
- Your marketing team lives in attribution dashboards and reports ROAS weekly
- You need fraud detection on paid install campaigns
For most apps migrating from Firebase Dynamic Links, the DeepLink Plan is what they're evaluating — not the MMP. And at that level, the $199/mo floor is a significant cost jump from Firebase's free tier.
How ChottuLink Compares on Deep Linking
ChottuLink is a dedicated deep linking platform — not an MMP. It's built specifically for what most teams using Firebase Dynamic Links actually needed: reliable routing, deferred deep linking, branded domains, and link analytics.
Feature comparison — deep linking only:
| Feature | Airbridge (DeepLink Plan) | ChottuLink |
|---|---|---|
| Deferred deep linking | ✅ | ✅ |
| Universal Links (iOS) | ✅ | ✅ |
| Android App Links | ✅ | ✅ |
| Custom branded domain | ✅ | ✅ (Growth plan, $39/mo) |
| QR code generation | ✅ (200 free, capped) | ✅ (unlimited) |
| REST API | ✅ | ✅ |
| Link analytics | ✅ | ✅ |
| Firebase migration support | Partial | ✅ (dedicated) |
| Free tier | 10K MAU, 3K links | 25K MAU, unlimited links |
| Starting paid price | $199/mo | $19/mo |
| Paid ad attribution | ❌ (DeepLink Plan) | 🔜 (coming) |
| SDKs | Android, iOS, React Native, Flutter | Android, iOS, Flutter, React Native, Unity, Capacitor |
When to Choose Airbridge
Airbridge is the better choice when:
- You need full MMP attribution for paid campaigns (Meta, Google, TikTok) — the DeepLink Plan alone won't cover this
- You want cohort analytics and marketing mix modeling as part of your stack
- Your MAU is under 10K and you want to stay on the free plan temporarily before investing in attribution
- You have dedicated marketing analytics staff who will use the MMP dashboard actively
- Budget above $500/mo for the full attribution suite is within reach
When to Choose ChottuLink
ChottuLink is the better choice when:
- You need reliable deep linking and deferred deep linking — not a full attribution suite
- You're migrating from Firebase Dynamic Links and want a near 1:1 replacement
- You want predictable, flat pricing that doesn't scale unpredictably with MAU
- You need unlimited links even on the free tier
- You want custom branded domains without paying $199+/mo for them
- Budget matters — you're a startup, indie developer, or growth-stage team
Frequently Asked Questions
How much does Airbridge cost per month?
Airbridge's DeepLink Plan is free up to 10,000 MAU (with a 3,000 link cap). Above 10K MAU, pricing starts at $199/month. The full MMP Plan (which includes paid ad attribution) is custom-quoted and typically starts above $500/month.
Is Airbridge free?
Yes, for apps with fewer than 10,000 Monthly Active Users. The free tier includes 3,000 links, 200 QR codes, and basic click/install tracking. It does not include paid advertising attribution.
What is the Airbridge free tier MAU limit?
The Airbridge free tier (DeepLink Plan) supports up to 10,000 MAU. Once you exceed this, you move to the paid tier starting at $199/month.
Does Airbridge pricing scale with MAU?
Yes. Airbridge uses a MAU-based pricing model — your cost increases as your Monthly Active Users grow. The base paid price is $199/mo, and pricing scales from there based on your app's scale.
What's the difference between Airbridge's DeepLink Plan and MMP Plan?
The DeepLink Plan covers routing, deferred deep linking, link management, and basic analytics. The MMP Plan adds paid ad attribution (Meta, Google, TikTok), cohort analytics, revenue tracking, and fraud detection. Paid ad attribution is not available on the DeepLink Plan.
Is ChottuLink cheaper than Airbridge?
Yes, significantly. ChottuLink's free tier covers 25K MAU (vs Airbridge's 10K). The first paid tier is $19/mo (vs Airbridge's $199/mo). At 150K MAU, ChottuLink costs $39/mo vs an estimated $400+/mo on Airbridge — approximately a 90% cost difference for equivalent deep linking functionality.
Conclusion
Airbridge is a solid platform for teams that need both deep linking and paid ad attribution in one tool. The MMP Plan is genuinely powerful if your team is running significant paid campaigns and needs ROAS measurement.
But if your primary need is deep linking — routing users, deferred links, branded URLs, analytics — the DeepLink Plan's $199/mo floor and 10K MAU free tier cap make it an expensive choice when dedicated alternatives like ChottuLink cover the same core capabilities at a fraction of the cost.