Dynamic QR Codes: What They Are, When to Use One, and How to Tell Yours Apart

A dynamic QR code holds a short redirect URL that can be repointed after printing. A static one holds the destination in the pattern. Here is how to tell which type you already have, in four steps, and what dynamic really costs you.

How to Measure Influencer Marketing ROI for Apps

Installs are not revenue. Measure influencer ROI for an app on net revenue, see what iOS and Android let you track, and work one campaign through to its payback month.

How to Track Which Influencer Actually Drove Your App Installs (Without Guessing)

Most apps run influencer campaigns and have no idea which creator drove installs, let alone revenue. Standard UTM links break at the App Store. Here is how deferred deep linking and SDK event tracking close the attribution gap from a TikTok post all the way to a paying customer.

QR Code Tracking: How to Track Scans and App Installs

A QR code only reports a scan if the scan passes through something that records it. Here is what a dynamic code's redirect captures, what a static code can and cannot tell you, why unique scans count devices instead of people, and how to carry a campaign into an app install on both platforms.

Apple-App-Site-Association: Setup, Hosting and Debugging

The apple-app-site-association file decides which URLs open in your iOS app. What goes in it, where it must live on every host, what Apple's CDN serves in practice, and how to debug the link that opens Safari.

Android App Links: assetlinks.json Setup and Testing

An Android App Link only works when your site publicly declares that your app owns the domain. Here is the assetlinks.json file, the manifest side that has to match it, what 12 large sites actually serve, and how to find the failure when links open in the browser instead.

Running Ads to Your Website First, Then Your App? You Don't Need an MMP

The MMP requirement is a campaign-type decision, not a company-size one. If your ad's destination is a website or smart link rather than the App Store directly, you were never in the gated segment to begin with.

The Web-to-App Discount Flow: How to Turn One Ad Click Into an Install and a Purchase

Website-first ad traffic, an in-app-only discount, and a purchase that still gets attributed back to the original ad. Here is the exact mechanism, what campaign type to use, and why most teams get the click-ID continuity wrong.

Do You Actually Need a Mobile Measurement Partner? MMP vs. ChottuLink

A plain-language look at what a full Mobile Measurement Partner (MMP) like AppsFlyer or Adjust actually gives you, what ChottuLink already covers today, and why the gap matters less than the price tag suggests

What is Deep Linking? A Complete Guide for Mobile Apps (2026)

Everything you need to know about deep links: what they are, how they work, the different types, and how to implement them correctly in your mobile app. What is a Deep Link? A deep link is a URL that takes a user directly to a specific screen or piece of

How to Choose a Deep Linking Tool That Fits Your Stack (2026 Buyer's Guide)

Two questions set your category and seven criteria decide fit, from SDK coverage and Apple's ATT rule on device signals to Firebase migration and dated pricing. A sourced buyer's guide to deep linking tools.

What Is Mobile Attribution? A Complete Guide for App Founders (2026)

Your install numbers are going up, but you cannot say why. Mobile attribution is the answer, and most early-stage apps are overpaying for it. This post covers what it actually is, how the three attribution models differ, and when a full MMP is worth the cost.

AppsFlyer Pricing 2026: What It Actually Costs (And When You Do Not Need the Whole Platform)

AppsFlyer's free tier covers 12,000 conversions in year one, then bills per conversion. Here is what actually drives an AppsFlyer bill, what the platform includes at each tier, and how to tell if you need the whole thing or just the linking piece inside it.

Branch.io Alternatives in 2026: Deep Linking Without the $500/mo Price Tag

Branch.io is powerful but costs $500+/mo with enterprise contracts. This guide compares five credible alternatives for teams that need deep linking without full MMP overhead.

What Is a Dynamic Link? And What Replaced Firebase's in 2025

A dynamic link detects who is clicking it and sends them somewhere different depending on the answer: straight into an installed app, to the right app store listing for a new user, or to a web page on desktop. Here is how that routing works, why Firebase Dynamic Links used to be the default way to b

Firebase Dynamic Links Alternatives 2026: 5 Best Replacements Compared

Firebase Dynamic Links officially shut down in August 2025, breaking deep links across millions of apps. Here are the five best replacements compared by features, pricing, and migration effort.

Link Preview Checker: See How Your Link Looks on WhatsApp, LinkedIn & More

Paste any URL and instantly check how its link preview renders on LinkedIn, Twitter, Facebook, WhatsApp, Slack, Discord, and iMessage — free, no signup required. Catch a broken title, image, or description before your audience does.

Deep Link vs Deferred Deep Link: What's the Difference? (Examples & Setup)

Deep link vs deferred deep link: a deep link only opens a screen if the app is already installed. A deferred deep link does the same job for users who do not have the app yet, and getting this wrong silently kills your mobile conversions.

onelink.to Alternative: What to Do When Your Free Links Start Showing Ads

onelink.to's own FAQ confirms it: once a free-plan link passes 1,000 clicks in a month, it may start showing ads before redirecting your users to the app store. Here is what triggers that, and a way to avoid it entirely.

Branch.io Pricing 2006: What It Actually Costs and What Drives the Quote

Branch.io does not publish prices on its website, so you need a sales call before you even know if you can afford it. Here is what actually drives a Branch quote, what the free tier covers, and the costs that do not show up until the contract.

AppsOnAir AppLink vs ChottuLink: Pricing, Platforms & Migration (2026)

A numbers-first comparison of AppsOnAir AppLink vs ChottuLink: per-link vs per-MAU pricing, SDK platform coverage, and Firebase Dynamic Links migration.

How to Create a Short Link and QR Code for Your WhatsApp Channel

WhatsApp and Telegram channel invite links are long, random strings nobody can share by hand. Here is how to turn yours into a short, trackable link with a built-in QR code in about two minutes.

QR Code Deep Links: Scan to Open Your App (iOS + Android, 2026 Guide)

A plain QR code opens a website. A QR code deep link opens your app to the exact screen you intended, even for users who have to install it first. Here is how the routing works and how to set one up.

Instagram Deep Links Not Opening Your App? Here's Why and How to Fix It

Instagram and TikTok run their own in-app browsers that block Universal Link and App Link handoffs. This guide explains the root cause and three working fixes, including ChottuLink's automated IAB detection.

Firebase Dynamic Links Alternatives: The Best Replacement in 2026 [Compared]

Firebase Dynamic Links shut down in August 2025. Over 1,500 teams have already migrated. Here is how to choose the right replacement, whether you need attribution alongside deep linking, and how to complete the switch in under a week.