AppsFlyer Pricing 2026: What It Actually Costs (And When You Do Not Need the Whole Platform)

AppsFlyer does not publish a rate card, but its pricing model is public: a free Welcome Package, then a per-conversion rate that scales with your app's volume. Here is what actually drives an AppsFlyer bill, what is included at each tier, and how to tell whether you need the full platform or just the deep-linking piece inside it.

What AppsFlyer Actually Sells

AppsFlyer is a mobile measurement partner (MMP): cross-network ad attribution, user acquisition analytics, fraud prevention through Protect360, and audience segmentation, sold as one platform. Deep linking, OneLink, is a module inside that platform, not the product itself.

This matters because most "AppsFlyer pricing" searches come from two different places. Some readers need real cross-network attribution: tying installs and revenue back to specific Meta, Google, or TikTok campaigns across a paid UA budget. For that segment, AppsFlyer is a legitimate, well-regarded choice, and this post is not an argument against it. Other readers land on an AppsFlyer pricing page mainly chasing deep linking, often after Firebase Dynamic Links shut down, and end up pricing an entire attribution platform for a feature that costs a fraction of that elsewhere. This post is written for both groups, but especially the second.

If you are specifically comparing OneLink, the linking feature, to ChottuLink feature-for-feature, see AppsFlyer OneLink vs ChottuLink instead. This post covers AppsFlyer the company.

What Is in AppsFlyer's Free Tier

AppsFlyer's free tier is called the Zero plan, available to apps with under 12,000 lifetime non-organic installs. It comes with a Welcome Package of 12,000 free measured conversions, usable until the allowance runs out or one year passes, whichever comes first (metacto).

That is a meaningful free tier for an early-stage app, but it is explicitly time-boxed. Unlike a typical SaaS free plan that just caps usage, AppsFlyer's Welcome Package expires after a year regardless of how much of it has been used. Once an app crosses the install threshold or burns through the conversion allowance, it moves to paid, metered pricing.

What Actually Drives an AppsFlyer Quote

AppsFlyer's pricing is usage-based and metered per conversion, not a flat monthly fee. The main levers, roughly in order of impact:

Conversion volume is the primary driver. After the Welcome Package, AppsFlyer bills roughly $0.07 per conversion on its Growth tier (Tolinku, metacto). At 100,000 conversions a month, that works out to roughly $7,000 a month (metacto), even though the sticker price for smaller Growth-tier accounts is commonly quoted around $500 to $1,000 a month. Non-organic install (NOI) volume drives Enterprise-tier custom quotes, which scale with total NOI across an app portfolio rather than a simple per-conversion rate. Fraud protection through Protect360 is priced as an add-on layer on top of base attribution. Audience segmentation and cohort analytics go beyond raw click, install, and conversion counts, and add further cost. Platform coverage matters too: as of February 2026, connected TV, PC, and console platform installs are billed at the same $0.07 rate as mobile, so multi-platform apps see their conversion count, and bill, grow accordingly. The number of apps in a portfolio also affects pricing-tier eligibility for larger organizations running multiple apps under one AppsFlyer account.

Almost every one of these levers is an attribution or fraud-detection feature, not a linking one. A team using AppsFlyer mainly for OneLink ends up paying for levers it never touches.

Weighing the Full Platform Against a Linking-Only Tool

Split this by what is actually needed.

A team running paid UA across multiple ad networks that needs fraud detection and campaign-level ROAS is buying real infrastructure at AppsFlyer's price: cross-network attribution, Protect360 fraud filtering, audience segmentation, all things a dedicated deep-linking tool does not attempt. At scale, the $500 to $1,000-plus monthly Growth-tier range, or the per-conversion cost behind it, is a reasonable trade for that.

A team that only needs deep linking, deferred routing, or a Firebase Dynamic Links replacement is pricing a full MMP for one module inside it. At 100,000 monthly conversions, AppsFlyer's per-conversion pricing runs roughly $7,000 a month; ChottuLink covers the same core linking need at $99 a month or less depending on MAU, with no conversion-based metering at all.

This table is deliberately not apples-to-apples on features. It shows what each side actually includes at the price shown, not a claim that ChottuLink replaces AppsFlyer's attribution stack.

What ChottuLink Covers Instead

ChottuLink is a dedicated deep-linking platform, not an MMP. It handles deferred deep linking, iOS Universal Links, Android App Links, branded domains, QR codes, and link-level attribution built around a four-stage funnel: click, install, signup, conversion, scoped to links created in ChottuLink.

Stated plainly, it does not do SKAdNetwork support, cross-network ad attribution such as Meta, Google, or TikTok campaign-level measurement, Protect360-equivalent fraud detection, or audience segmentation across paid channels. If those are hard requirements, AppsFlyer, or another MMP, is the right tool, not ChottuLink. This is the same scope disclosure ChottuLink gives prospects who evaluate it directly against AppsFlyer.

Frequently Asked Questions

Is AppsFlyer pricing negotiable?

Enterprise-tier pricing is custom-quoted and typically negotiated based on NOI volume, conversion count, and contract length. The Zero and Growth tiers follow a more fixed, published per-conversion structure, though volume discounts are common at higher usage.

What is the cheapest AppsFlyer plan?

The Zero plan is free for apps under 12,000 lifetime non-organic installs, including a Welcome Package of 12,000 free conversions for the first year. Past that threshold, the next tier is Growth, billed at roughly $0.07 per conversion.

Does AppsFlyer have a free tier?

Yes, the Zero plan, though it is capped at 12,000 lifetime non-organic installs and the 12,000-conversion Welcome Package expires after one year even if unused.

What is the difference between AppsFlyer pricing and OneLink pricing?

There is no separate OneLink price. OneLink is bundled into whichever AppsFlyer plan an account is on, so "OneLink pricing" is really AppsFlyer's platform pricing. See AppsFlyer OneLink vs ChottuLink for a comparison scoped just to the linking feature.

Is there a cheaper alternative if deep linking is all that is needed?

Yes. Dedicated deep-linking platforms like ChottuLink separate linking from attribution entirely: deferred deep linking, branded domains, and link-level attribution starting free up to 25,000 MAU, then $19 to $99 a month, with no per-conversion metering.

Bottom Line

AppsFlyer's pricing is not opaque so much as usage-metered: free up to a point, then roughly seven cents per conversion, scaling into custom Enterprise quotes at high NOI volume. A team running real paid UA across multiple networks that needs fraud detection and attribution to justify that spend is paying for infrastructure priced accordingly.

A team that landed on an AppsFlyer pricing page chasing deep linking specifically is looking at a bundle built for a different job. see how OneLink compares to ChottuLink on linking features alone, or just start free.

Try ChottuLink free, up to 25K MAU with unlimited links

Further reading:

- AppsFlyer OneLink vs ChottuLink: Independence from MMP Suites

- Deep Linking Platforms Compared: Branch vs Airbridge vs Dub vs ChottuLink (2026)