Running Ads to Your Website First, Then Your App? You Don't Need an MMP The MMP requirement is a campaign-type decision, not a company-size one. If your ad's destination is a website or smart link rather than the App Store directly, you were never in the gated segment to begin with.
The Web-to-App Discount Flow: How to Turn One Ad Click Into an Install and a Purchase Website-first ad traffic, an in-app-only discount, and a purchase that still gets attributed back to the original ad. Here is the exact mechanism, what campaign type to use, and why most teams get the click-ID continuity wrong.
Do You Actually Need a Mobile Measurement Partner? MMP vs. ChottuLink A plain-language look at what a full Mobile Measurement Partner (MMP) like AppsFlyer or Adjust actually gives you, what ChottuLink already covers today, and why the gap matters less than the price tag suggests
What is Deep Linking? A Complete Guide for Mobile Apps (2026) Everything you need to know about deep links: what they are, how they work, the different types, and how to implement them correctly in your mobile app. What is a Deep Link? A deep link is a URL that takes a user directly to a specific screen or piece of
How to Choose a Deep Linking Tool That Fits Your Stack (2026 Buyer's Guide) Two questions set your category and seven criteria decide fit, from SDK coverage and Apple's ATT rule on device signals to Firebase migration and dated pricing. A sourced buyer's guide to deep linking tools.
What Is Mobile Attribution? A Complete Guide for App Founders (2026) Your install numbers are going up, but you cannot say why. Mobile attribution is the answer, and most early-stage apps are overpaying for it. This post covers what it actually is, how the three attribution models differ, and when a full MMP is worth the cost.
AppsFlyer Pricing 2026: What It Actually Costs (And When You Do Not Need the Whole Platform) AppsFlyer's free tier covers 12,000 conversions in year one, then bills per conversion. Here is what actually drives an AppsFlyer bill, what the platform includes at each tier, and how to tell if you need the whole thing or just the linking piece inside it.
Branch.io Alternatives in 2026: Deep Linking Without the $500/mo Price Tag Branch.io is powerful but costs $500+/mo with enterprise contracts. This guide compares five credible alternatives for teams that need deep linking without full MMP overhead.
What Is a Dynamic Link? And What Replaced Firebase's in 2025 A dynamic link detects who is clicking it and sends them somewhere different depending on the answer: straight into an installed app, to the right app store listing for a new user, or to a web page on desktop. Here is how that routing works, why Firebase Dynamic Links used to be the default way to b
Firebase Dynamic Links Alternatives 2026: 5 Best Replacements Compared Firebase Dynamic Links officially shut down in August 2025, breaking deep links across millions of apps. Here are the five best replacements compared by features, pricing, and migration effort.
Link Preview Checker: See How Your Link Looks on WhatsApp, LinkedIn & More Paste any URL and instantly check how its link preview renders on LinkedIn, Twitter, Facebook, WhatsApp, Slack, Discord, and iMessage — free, no signup required. Catch a broken title, image, or description before your audience does.
Deep Link vs Deferred Deep Link: What's the Difference? (Examples & Setup) Deep link vs deferred deep link: a deep link only opens a screen if the app is already installed. A deferred deep link does the same job for users who do not have the app yet, and getting this wrong silently kills your mobile conversions.
Branch.io Pricing 2006: What It Actually Costs and What Drives the Quote Branch.io does not publish prices on its website, so you need a sales call before you even know if you can afford it. Here is what actually drives a Branch quote, what the free tier covers, and the costs that do not show up until the contract.
AppsOnAir AppLink vs ChottuLink: Pricing, Platforms & Migration (2026) A numbers-first comparison of AppsOnAir AppLink vs ChottuLink: per-link vs per-MAU pricing, SDK platform coverage, and Firebase Dynamic Links migration.
onelink.to Alternative: What to Do When Your Free Links Start Showing Ads onelink.to's own FAQ confirms it: once a free-plan link passes 1,000 clicks in a month, it may start showing ads before redirecting your users to the app store. Here is what triggers that, and a way to avoid it entirely.
How to Create a Short Link and QR Code for Your WhatsApp Channel WhatsApp and Telegram channel invite links are long, random strings nobody can share by hand. Here is how to turn yours into a short, trackable link with a built-in QR code in about two minutes.
QR Code Deep Links: Scan to Open Your App (iOS + Android, 2026 Guide) A plain QR code opens a website. A QR code deep link opens your app to the exact screen you intended, even for users who have to install it first. Here is how the routing works and how to set one up.
Instagram Deep Links Not Opening Your App? Here's Why and How to Fix It Instagram and TikTok run their own in-app browsers that block Universal Link and App Link handoffs. This guide explains the root cause and three working fixes, including ChottuLink's automated IAB detection.
Firebase Dynamic Links Alternatives: The Best Replacement in 2026 [Compared] Firebase Dynamic Links shut down in August 2025. Over 1,500 teams have already migrated. Here is how to choose the right replacement, whether you need attribution alongside deep linking, and how to complete the switch in under a week.
How to Track Which Influencer Actually Drove Your Installs, Leads, and Revenue Most apps run influencer campaigns and have no idea which creator drove installs, let alone revenue. Standard UTM links break at the App Store. Here is how deferred deep linking and SDK event tracking close the attribution gap from a TikTok post all the way to a paying customer.
Deep Link Tester: Test Any App Link Online: iOS, Android & Social Preview Test your link preview locally before sharing it on LinkedIn, WhatsApp, or Twitter — and run a deep linking setup checklist before launch. Free tool validates iOS Universal Links, Android App Links, Open Graph tags, and social preview cards in under 30 seconds.
How to Track Deep Link Performance in 2026: Metrics, Tools, and Attribution Deep link performance tracking connects clicks to installs and conversions. This guide covers which metrics to watch, how attribution works, and how to fix underperforming links.
Deep Linking Use Cases for Fitness Apps in 2026 Downloads are just the starting point. Deep linking closes the gap between install and active use, routing users to specific in-app screens from ads, emails, push notifications, and referral shares, even through a fresh install.
Deep Linking for Mobile Games (2026): Multiplayer Invites, Level Sharing & Re-Engagement Deep links aren't just for e-commerce. For mobile games, they power referral reward flows, level sharing, multiplayer invites, and re-engagement campaigns — and with deferred deep linking, the context survives the install.
How to Track App Installs with Deep Links (Without Paying MMP Prices) You can see clicks. You can see installs. You cannot connect the two. This post explains how install tracking works inside a deep linking platform -- and how ChottuLink gives you link-level attribution for paid campaigns, influencer links, QR codes, and referrals without an MMP bill.
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