Branch.io Pricing 2006: What It Actually Costs and What Drives the Quote
Branch.io does not publish prices on its website, so you need a sales call before you even know if you can afford it. Here is what actually drives a Branch quote, what the free tier covers, and the costs that do not show up until the contract.
Branch.io will not tell you what it costs on its own website. Here is what actually drives a quote up or down, what the free tier covers, and the costs that only show up once you are mid-contract.
Why Branch.io Does Not Publish Pricing
Search "branch.io pricing" and you will not find a pricing page. You will find a "Talk to Sales" button. That is not an oversight. Branch is priced as enterprise Mobile Measurement Partner (MMP) software: deep linking bundled with cross-channel attribution, sold on a contracted, usage-based model, the same way AppsFlyer and Adjust price their platforms.
The honest answer to "how much does Branch cost" is that it depends, and you need a sales conversation to get a real number. This post focuses on the mechanics behind that number: what is in the free tier, what actually moves the quote, and what to ask about that Branch's site never mentions. If you are comparing Branch against lighter alternatives rather than pricing it out on its own, see the full alternatives comparison instead. It has the side-by-side MAU pricing table and a migration guide.
What Is In the Branch.io Free Tier
Branch's free tier is aimed at early-stage apps, and it is genuinely limited. MAU is capped somewhere in the low thousands to low tens of thousands, depending on which plan Branch places you on. Core deep linking is included: Universal Links, App Links, and deferred deep linking. Attribution is limited to basic click and install tracking, with no cross-channel ad attribution. Support is self-serve only; there is no account manager.
There is no published, automatic upgrade path with a fixed price once you outgrow the free tier. Crossing its MAU threshold triggers a sales conversation, not an invoice. That is the detail most "Branch free tier" searches are actually looking for: the free tier exists, but it functions as a proof-of-concept ceiling, not a plan you scale on.
What Actually Drives a Branch Quote
There is no public rate card, so the quote you get depends on a handful of levers Branch's sales team prices against. MAU is the primary scaling factor: your bill grows as your Monthly Active Users grow. The number of ad networks you need attributed matters too. Pricing scales with how many paid channels (Meta, Google, TikTok, and Branch's 1,000+ partner integrations) you want attribution data from. Fraud detection and filtering sit on top as an add-on layer. Audience segmentation and cohort analytics go beyond basic click and install counts and add further cost. Support tier is the last lever: self-serve versus a dedicated customer success manager and onboarding changes the number too.
The figure that keeps surfacing from customer reports and public comparisons is a paid-plan floor of roughly $500 a month, with enterprise deployments running attribution across many networks reported well into four and five figures monthly. Notice the pattern: almost every lever above is an attribution feature, not a deep linking one. A team using Branch purely for routing and deferred deep linking ends up paying for levers it never pulls.
Hidden Costs Worth Asking About
A few costs tend to surface only once you are in the sales conversation, not on Branch's marketing pages. Some contract tiers include a one-time implementation or onboarding fee, particularly if you are moving off Firebase Dynamic Links or another MMP. Enterprise pricing is typically quoted and billed annually rather than month to month, which cuts your flexibility if MAU drops mid-contract. Exceeding your contracted MAU or event volume can trigger overage or true-up billing at renewal. And faster SLAs or a dedicated CSM are often reserved for higher tiers rather than included by default.
This is standard for enterprise SaaS pricing generally. Ask about each of these directly before you sign, since none of them are written down anywhere public.
Is the Attribution Suite Worth Paying For?
The roughly $500-a-month floor buys the full MMP bundle: deep linking plus cross-channel attribution, fraud detection, and audience analytics, whether or not you use all of it. That bundle earns its price if your team runs paid acquisition across multiple networks and needs attribution to tie installs and revenue back to specific campaigns.
If your actual need is deep linking, routing users into the right in-app screen, deferred deep linking through install, branded short links, you end up pricing an attribution suite for a feature set that costs a fraction of that on a dedicated platform. ChottuLink covers per-link install and conversion data through link-level attribution without the MMP bundle. Branch.io Alternatives in 2026 covers the full comparison, including the MAU-by-MAU pricing table against ChottuLink, Airbridge, and AppsFlyer, plus a step-by-step migration guide.
Frequently Asked Questions
Is Branch.io pricing negotiable?
Yes. Since Branch does not publish a rate card, every quote goes through a sales conversation, and the final number gets negotiated based on your MAU, attribution needs, and contract length. Multi-year commitments and larger MAU tiers typically leave more room to negotiate than small, month-to-month deals.
Does Branch.io charge implementation or setup fees?
Some contract tiers include a one-time implementation or migration fee, especially for teams moving from Firebase Dynamic Links or another MMP. This is not published anywhere, so ask about it directly during the sales process before signing.
How does Branch.io pricing scale at enterprise volume (1M+ MAU)?
At very high MAU and attribution volume across many ad networks, reported Branch pricing runs well into four and five figures monthly. The scaling factors stay the same as at smaller tiers, MAU, number of attributed networks, and add-ons like fraud detection, just applied at a larger base.
Does Branch.io's free tier include attribution?
The free tier includes basic click and install tracking, but not the cross-channel paid-ad attribution (Meta, Google, TikTok network-level data) that Branch is best known for. That capability sits in the paid, contracted tiers only.
What is the cheapest way to get deep linking without Branch's attribution pricing?
Dedicated deep linking platforms like ChottuLink separate the two: deep linking, deferred deep linking, and branded domains without the attribution bundle, starting free up to 25,000 MAU and $19/mo above that. See the full Branch alternatives comparison for the complete pricing table.
The Bottom Line
Branch's pricing is not hidden to obscure something. It is structured the way enterprise MMP pricing usually is, scaling with MAU, attributed ad networks, and support tier. If your team runs serious paid-acquisition spend and needs that attribution data, the roughly $500-a-month floor is a reasonable price for real infrastructure.
If you are pricing out Branch purely to get deep linking, the quote you get back reflects a bundle you will not use. See the alternatives comparison for what the same core capability costs elsewhere.
Try ChottuLink free, up to 25K MAU with unlimited links
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