What is a UTM builder?

A UTM builder is a free tool that helps you create campaign URLs with UTM tracking parameters. Instead of manually typing parameters, you fill in fields and get a properly formatted URL. ChottuLink's UTM builder also offers AI-powered Magic Fill, smart suggestions, and bulk URL generation.

Smart UTM Builder

Build intelligent, trackable campaign links — with smart suggestions and one-click copy.

Your URL (required)

Quick Mode

Where the traffic comes from (utm_source) Smart Suggestions:

The marketing channel (utm_medium)

Your campaign name (utm_campaign)

🔗 Your Campaign URL

Your campaign URL will appear here...

🪄 Magic Fill Premium

Describe your campaign in plain English and we'll auto-fill all UTM parameters for you.

📊 Bulk URL Builder Premium

Generate up to 50 campaign URLs at once from CSV data.

📋 Recent URLs

UTM Parameter Guide

Understanding what each parameter does and naming best practices.

utm_source

Identifies which platform or site sends traffic. Required for Google Analytics. 💡 Examples: google, facebook, newsletter, linkedin

utm_medium

The marketing channel or medium type. 💡 Examples: cpc, social, email, display, referral

utm_campaign

The specific campaign name. Use lowercase, hyphens, and include dates. 💡 Examples: summer-sale-jul2026, product-launch-q3

utm_term

Identifies paid search keywords. Often auto-filled by ad platforms. 💡 Examples: running-shoes, best-deals, free-trial

utm_content

Differentiates ad variations or content pieces in A/B tests. 💡 Examples: hero-banner, sidebar-cta, variant-a, video-ad

Why Smart Marketers Track Every Link

UTM tracking is the foundation of data-driven marketing.

📊

Accurate Attribution

Know exactly which campaigns, channels, and content drive conversions — no more guessing.

💸

Maximize ROI

Identify your highest-performing sources and double down on what works.

🎯

Smarter Decisions

Compare campaign performance side by side with real data instead of hunches.

🔗

Works Everywhere

UTM parameters work with Google Analytics, Mixpanel, Amplitude, and every analytics tool.

Frequently Asked Questions

What are UTM parameters? +

UTM parameters are tags added to the end of a URL to help track the effectiveness of marketing campaigns. The five standard parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Google Analytics and other tools use these to attribute traffic to specific campaigns.

What is the best UTM campaign naming convention? +

Best practices for UTM campaign naming include: use lowercase letters only, use hyphens instead of spaces or underscores, include the date or quarter, be descriptive but concise, and maintain a consistent format across your organization. Example: summer-sale-jul2026.

How does Magic Fill work? +

Magic Fill uses AI to auto-generate all five UTM parameters from a plain English description of your campaign. For example, type "Facebook ad for summer sale targeting millennials" and it instantly fills utm_source as "facebook", utm_medium as "paid-social", utm_campaign as "summer-sale-2026", and more.

Can I generate UTM links in bulk? +

Yes! ChottuLink's UTM Builder includes a bulk CSV builder. Paste your data in CSV format (URL, Source, Medium, Campaign, Term, Content) and generate up to 50 tagged URLs at once. You can also export the results as a CSV file.

Do UTM parameters affect SEO? +

No, UTM parameters don't directly affect SEO. Google treats URLs with UTM parameters as separate pages, but canonical tags and proper implementation prevent duplicate content issues. It's best practice to use UTM parameters for external campaigns only, not for internal navigation links on your website.

Ready to Level Up Your Links?

ChottuLink turns your campaign URLs into branded, trackable short links with deep linking, rich previews, and real-time analytics.