Marketers’ Dilemma: Full Suite or Focused Precision?

In 2025, growth teams face a key decision: go all-in with a full MMP ecosystem like Appsflyer’s OneLink, or choose a fast, independent deep linking platform like ChottuLink that offers complete control without the weight of an attribution suite.

Think of it this way: Appsflyer’s OneLink is a mission control center — powerful, vast, and built for enterprise teams running large-scale campaigns. ChottuLink is your precision drone — lightweight, agile, and built for teams that want to move fast, optimize instantly, and keep everything under their own roof.

Both platforms take users from link to app, but how they do it — and who controls the experience — is where the difference begins.

Deep Linking Performance: Speed Meets Simplicity

When it comes to routing users, ChottuLink is built purely for deep linking performance — optimized for instant redirects and clean routing logic.

OneLink, while capable, is layered within an attribution ecosystem. This adds dependencies and extra processing tied to MMP workflows, making the flow less transparent for teams who just need deep linking.

In short:

• ChottuLink = fast, direct, flexible
• OneLink = accurate but layered under MMP infrastructure

If your priority is fast user journeys and total control over routing, ChottuLink wins on speed and simplicity.

Cost Transparency: No Hidden Suite Fees

OneLink is bundled into the larger Appsflyer ecosystem. This means you pay for deep links plus the cost of the entire MMP suite, even if your only need is routing or re-engagement.

ChottuLink takes the opposite approach — simple, modular pricing where you only pay for what you use. Whether you create a few thousand links or run large-scale campaigns, the model stays predictable.

This independence helps teams avoid unnecessary suite fees while still getting enterprise-grade performance.

Ease of Use: For Developers and Marketers

Appsflyer OneLink requires SDK setup, event mapping, and dashboard configuration — ideal for attribution teams but not always for marketers who just want to launch campaigns quickly.

ChottuLink flips that experience:

• Developers integrate once using a minimal SDK or REST API
• Marketers can create and edit links without touching code
• Real-time analytics show link performance instantly, without attribution complexity

It’s deep linking without a steep learning curve — perfect for lean teams that value speed and clarity.

Who Should Choose What?

Choose Appsflyer OneLink if…

• You’re already using Appsflyer for full attribution
• You need deep linking tied to enterprise-scale campaign reporting
• Your priority is attribution depth over simplicity

Choose ChottuLink if…

• You want a deep linking platform independent of any MMP
• You prefer agility, speed, and full control over routing and data
• You prioritize simplicity, privacy, and faster user flows

Real-World Analogy

Imagine your marketing stack as transportation.

• Appsflyer OneLink is like flying a commercial airliner — powerful, comprehensive, but requires crew and heavy systems.
• ChottuLink is like driving a high-performance electric car — fast, efficient, and completely under your control.

Both reach the destination, but ChottuLink gives you the keys and the freedom to drive your own route.

Final Verdict

In 2025, teams are choosing lean, independent, privacy-first tools. Appsflyer OneLink is ideal if you’re deeply integrated into the Appsflyer ecosystem. But if your goal is faster, simpler, and more flexible deep linking — without MMP lock-ins — ChottuLink is the smarter choice.

You get transparency, speed, and performance — exactly what modern growth teams value most.

FAQs

Q1. Does ChottuLink impact app performance or startup time?

No. ChottuLink’s SDK is extremely lightweight, running only the essential logic required for deep linking. It avoids heavy attribution processes, so app performance remains untouched.

Q2. Can I migrate from OneLink to ChottuLink easily?

Yes. Migration takes just a few minutes. You can map existing routing paths or create new ones directly from the dashboard or API.

Q3. Is ChottuLink developer-friendly?

Absolutely. ChottuLink provides lightweight SDKs and clean REST APIs so teams can integrate deep linking in hours, not days.

Q4. Does ChottuLink support cross-platform routing (iOS, Android, Web, Desktop)?

Yes. ChottuLink automatically detects the user’s device and routes them to the correct destination — App Store, Play Store, in-app content, or fallback URLs.

Ready to build deep links your way? 

Experience independence from MMP suites – Start with ChottuLink Today!