Deep Linking Use Cases for the eCommerce Industry

Are you an eCommerce player struggling to retain users despite irresistible offers?

Your offers are an effective appeal. But your users don’t venture beyond a point or return halfway because your app makes them wander in a maze!

While that’s about new users, are your existing buyers raising disappointment about customer support and returns? Are they feeling like there’s no one to hear them, or do they feel lost while navigating your app, searching for return policies and options?

Yes? Then, you aren’t alone. 

But what if we tell you, we have an effective way of curtailing such instances?

The answer is deep linking – a URL that can help you earn a competitive advantage and enhance user experience like never before!

Many eCommerce players are already leveraging this game-changing strategy, improving their performance across various areas, including marketing.

Want to explore how deep linking can be your next breakthrough? Here’s more.

Deep Linking Use Case #1: Personalized Product Recommendations

Generic product recommendations are a reason for 65-70 percent of cart abandonments across various industries.

These days, users want to see what they like. If they don’t, they abandon the cart and switch to another eCommerce player. In many other cases, users, intrigued by a personalized offer, click a link but end up on the app’s homepage.

Both these situations can hurt the growth and reputation of an eCommerce player.

Integrating deep links makes a significant difference. These drive users directly to the personalized product page, based on their previous behavior or preferences.

For instance, if a person viewed a hair dryer but didn’t purchase it for some reason, a push notification or follow-up email with a deep link can guide them back to the product or a personalized recommendation page.

Deep links reduce the gap between viewing and decision-making, helping users get to a particular page faster than ever. Such accelerated and enhanced experiences, driven by deep link, can help enhance the likelihood of a purchase.

Deep Linking Use Case #2: Cart Recovery

Ever wondered why you have a pile of abandoned carts in your data?

Well, it is a common issue across the global eCommerce industry. 

While some cases are uncontrollable, most others are associated with the check-out complexities process, confusing navigation, a technical glitch, etc.

Deep links can help bring back such lost users. Including them can help direct users to an abandoned cart via email reminders or push notifications and complete their purchase without requiring them to navigate multiple pages. A shortcut indeed!

Such shortcuts can help reduce the friction and effort involved in returning to an incomplete cart, increasing the chances of recovering a loss or pending sales.

The result? Potentially, increased sales conversions and volumes.

Deep Linking Use Case #3: User Re-Engagement

Often, customers are lost due to prolonged inactivity. You never know if these customers have stopped buying online, or if it's only you who has lost them and that they are active everywhere else! Deep links can help here. But how?

eCommerce players can send deep links through personalized re-engagement campaigns, like emails or mobile notifications can drive users back to trending pages, new products, or something they were interested in earlier.

This can help boost retention rates, reactivate inactive or dormant users, and help you restart your journey with the customer. Thus, while new users matter, the deep linking strategy can help you reconnect with long-lost customers!

Deep Linking Use Case #4: Loyalty Programs

Loyalty programs are an incredible way to retain customers. These programs appreciate a customer’s interactions with an eCommerce brand. 

In other words, they offer value in various tangible forms, including discounts, cashbacks, free consultations, and many others.

However, many eCommerce brands fail to encourage their existing customers to provide referrals or stay loyal themselves. The reason? The lack of clear or easily navigable reward structures.

Deep links can help simplify it by directing users to personalized referral pages or loyalty program dashboards, enabling them to share referral codes or track points.

So, how can this strategy impact? It can help increase customer acquisition via word-of-mouth, enhance lifetime value, and strengthen brand loyalty. The collective outcome of these aspects can be long-term growth.

Deep Linking Use Case #5: Customer Support and Returns

Ease of returns and refunds defines an eCommerce platform’s customer-centric approach. Customers are bound to be disappointed if navigating these policies is complex and confusing. Do deep links help here? Let’s see.

Deep links embedded in support messages can help transport users to the relevant refund and return resources like policy pages, forms, refund applications, etc. It helps reduce the navigational effort, easily providing users with the information they want.

While enhancing customer satisfaction, it reduces the volume of customer support tickets and lowers operational costs significantly.

Deep Linking Use Case #6: Seasonal Promotions

Offers and discounts are an integral part of the eCommerce ecosystem. 

However, often, users, intrigued by an offer, click a link and are taken to the app’s homepage. After that, they are left to navigate the page and find out the offer with which they initially interacted.

In today’s fast age, where speed is of the essence for eCommerce players, deep links guide users directly to the relevant promotional pages, enhancing engagement and expediting conversions.

Deep Linking Use Case #7: Improved Omnichannel Marketing

Users never interact with a brand through a single channel. For instance, some may interact through email, while others engage on social media. These interactions refer to user journeys that can feel disconnected or disjointed if you do not link them.

Deep linking helps unify user journeys across various marketing channels, directing users to consistent, contextually relevant landing pages within apps or sites.

The result is a blissful omnichannel experience, improving brand loyalty and client retention, while enriching sales figures in the long run.

Deep Linking Use Case #8: Quicker App Installs and Sales Conversions

Many users are reluctant to download an app if the download action disrupts their browsing progress or their experience is fragmented.

Deep links with app install flows redirect users to the exact product or page users were viewing before installing the application. It helps maintain the context and reduces drop-offs. Overall, deep linking and the resultant reduced friction can help enhance app install-to-conversion rates.

Ready to Harness the Power of Deep Linking?

Choose ChottuLink. We are a seamless switch between Firebase Dynamic Links (slated for closure on August 25, 2025). Our comprehensive support includes universal compatibility across various platforms, deferred deep linking support, custom domain support, and advanced analytics.

So, don’t struggle with your eCommerce user experience challenges alone. Partner with us and contribute to enhancing the user experience with ChottuLink.