Deep Links Use Cases for the Fitness Industry

In the fast-paced and dynamic world of fitness apps, getting a user to download the app is just the first rep. The actual challenge is keeping the user hooked, and motivated and eventually helping them accomplish their fitness goals. 

So, merely lifting the dumbbell doesn’t help. It is the reps that actually count!

But how do you go beyond just downloads and compete with the top apps in your space?

One of the powerful ways to do it is deep linking!

When you do it right, deep linking can enhance user experiences, drive conversions, and keep your community doing more digital repetitions with you! 

Let’s look at some use cases to support the capabilities of deep linking.

• User Acquisition

Fitness apps often come up with lucrative discounts, membership plans, and exciting fitness contests to drive user attention and acquisition. 

So, let’s say you are running a 7-day beginner’s challenge.

Conventionally, the offer link would send the prospect to the app’s homepage, leaving the to navigate the page. In this case, the user may try searching the page. But they are likely to turn down the idea no sooner than they realize they’ve landed on a different page!

However, a deep link can send them straight to the challenge landing page inside the app if they have the app on their phone. If not, a deferred deep link will take them to the app store for a download and then to the contextually relevant page.

Deep linking works better as it makes the user experience more effortless, provides a more targeted experience from click to working out and drives higher install-to-engagement.

• Onboarding

Impressions count. Particularly, the first ones as they grab the user’s attention! Deep links let you tailor onboarding flows based on source campaigns or user attributes.

For instance, users clicking a cardio-focused ad could be directed to a personalized onboarding flow that emphasizes personalized cardio tracking instead of generic.

Now, why does this work? Users enjoy a personalized experience from the beginning and have a faster time-to-value. For you, it reduces app abandonment in that first session, which is usually the most critical one for you from the engagement perspective.

• Re-engagement

Often, even the most enthusiastic fitness resolutions fizzle and lose steam with time! For you, that could mean users not signing in and logging a workout for a while.

So, how do you bring such users or members back? You can send a deep linking push or SMS that reminds them and directs them to a relevant workout, class, or challenge.

Example: Hey John, today’s Pilate session is still open! Tap to Join. 

So, the user taps, the app opens, and the user is taken to the class page and joins the session. Again, it is a strategy that works as it emphasizes action. Users are reminded and taken directly to something they haven’t done in a while.

• Referral Programs

Struggling with your referral program? 

Deep linking can help you amplify it and encourage social sharing. 

For example, it can include a personalized referral invite that takes the user to the app store (if not installed), shows the referral code or unboxes a welcome bonus!

Additionally, embedding a deep link within your application can work wonders for user retention. So, imagine a user completes a really tough workout. A Share My Achievement button that generates a deep link to their workout summary can encourage them to share their accomplishments on social media.

• Email Campaigns

To stay connected with their users, fitness applications often send emails concerning updates, reminders, and alerts. But how many users see and interact with it?

Deep links can help fitness apps drive users from inboxes to in-app challenges, subscription upgrades, or product pages. For example, your tailored workout plan for July is ready! The user clicks the link and opens the plan directly in the app.

These strategies drive more conversions as they provide content that aligns with user behavior. Besides, they minimize drop-offs between email opening and in-app engagement – something fitness applications often struggle with if they make the user’s journey to the actual point longer than expected.

Turn Clicks into Conversions with Comprehensive Deep Linking Support!

These days when users need instantaneous results and are drawn to applications with a seamless experience, deep linking isn’t just good to have but an imperative strategy.

So, if you haven’t already, you must harness the power of deep linking and embark on your journey to transforming clicks into conversions that build success!

ChottuLink can help you do that. We are an effective drop-in replacement for Firebase Dynamic Links (up for closure on August 25, 2025). Our support covers universal compatibility across all systems, deferred deep linking, and custom domains. We also help you analyze your deep linking success with advanced analytics.

We’re now live — ready to get started and stand out from the crowd? Join us NOW!