Deep Links Use Cases for the Gaming Industry

Imagine your friend sends a game link, asking you to try playing it and beat a particular level of the game to win bonus coins! All excited, you click the link and wonder where’s the game, where’s that insane level, and what coins. You see nothing!

Your friend swears they’ve sent the right link. But all you can see is some alien homepage. You fumble a little with the menu but don’t find anything.

You get frustrated. Your friend stays confused. The excitement – lost!

Now, suppose you are the gaming company to which the link belongs. You can only imagine the turnoff you’ve created for your prospect! You’ve lost them.

Gaming companies, this is where deep links step in. For excited gamers clicking a link and landing on a page other than what the link promises isn’t merely a hiccup but a broken experience. For you, it is precious business that slipped into a black hole.

OK. So now, the question is, how do you deal with such a situation? How do you ensure you direct users to precisely the content that intrigued them to click the link? 

The answer is deep linking. 

So, let’s see what deep linking is and some of its use cases in the gaming industry.

What is Deep Linking?

Deep linking is a link that sends users directly to a particular page they expect to see when they click a specific link. For instance, it could be a discount offer or cashback link. In the gaming context, it can be a link that transports the user directly to the registration page or page that lets them claim bonus points or credits.

Deep linking helps enhance user experience, expedites the decision-making process, and contributes to higher conversion rates. Let’s look at some use cases that discuss these advantages for gaming service providers.

Deep Linking Use Cases

Here are instances wherein deep linking proves advantageous in the gaming context.

• User Acquisition and Onboarding

Gaming is a rewarding space. From new entrants to seasoned players, everyone gets something. So, let’s say you come up with some reward points. Thus, the one who sends the link gets 500 points and the one who receives it also earns as many. The aim is to acquire more users and onboard them with free points as value.

A well-crafted deep link helps here. It enables the user to open the game app. In this case, usually, the user won’t have the app on their phone. Thus, the link will take them to the app store, have them download it, and then take them to the link where they claim their reward points and become a user.

• Level Sharing and Custom Challenges

Games aim to help people become more social and competitive.

Deep links enable them to share a difficult puzzle, their custom level, and the level challenge they recently overcame.

Thus, the user with whom they share the link clicks it and reaches precisely the game state. The receiving user doesn’t have to dig the menu or flounder looking for the content. Imagine your game link becoming viral only through shares! 

Enthralling, isn’t it? But that’s possible with deep linking.

• Re-engagement via Push, SMS, Email, or Ads

Games may lose players after a while. However, deep links help them bring back.

Gaming service providers can embed links in notifications, SMS, emails, or even paid ads and direct players to what matters. It could be an unfinished level, a reward about to expire, or a limited-time event.

Deep links provide players with a contextual nudge. Such links can personalize the experience. For example, they can make a player recall an unfinished level and the experience they had, playing the game. It can bring them closer to the game and encourage them to resume playing.

• Social Features and Multiplayer Invites

Those Join My Squad – we need one more or similar appeals that have been traditionally popular across the gaming realm. So, whether it is a co-op mission or a team raid, deep links can help gamers invite partners for multiplayer games.

Thus, that one click can help open the game, and make the new user a part of the team, while showing who invited them and what the gaming mission is.

Wrapping it Up!

Gaming is a highly competitive space. Even a second delay can lead to a loss of user trust. And you know, once you lose a user, usually, you lose them forever. 

But deep links can help you avoid such unpleasant situations. They can help you retain users and expedite and enhance their experience.

However, how do you go about with deep links? Firebase Dynamic Links? No! It is up for closure on August 25, 2025. So, where to switch? Choose ChottuLink! A deep linking service provider with incredible features like deferred deep linking, custom domain support, advanced analytics, and universal compatibility.

ChottuLink is now live, and game developers are already experiencing its power. Don’t get left behind — sign up now and take your deep linking game to the next level!