Firebase Dynamic Links and Deep Linking

Sarah @ ChottuLink

— 3 min read

In today’s mobile-first world, ensuring a seamless user experience across platforms is essential. One way to achieve this is through deep linking, a method that allows you to link directly to a specific location within a mobile app. Firebase Dynamic Links, part of Google's Firebase suite, has been a popular tool for developers looking to implement deep linking. However, changes are on the horizon, and it's important to explore alternatives. Let's dive into what Firebase Dynamic Links are, the upcoming deprecation, and the available alternatives.

Firebase Dynamic Links concept illustration

Firebase Dynamic Links are smart URLs that provide a great user experience across different platforms. These links not only direct users to specific content within apps but also ensure that the link works seamlessly across iOS, Android, and web platforms. If a user doesn't have the app installed, the link can guide them to the appropriate app store to download the app first.

  1. Cross-Platform Compatibility: Firebase Dynamic Links work on both iOS and Android, providing a consistent experience no matter the device.
  2. Deferred Deep Linking: Even if users don’t have the app installed, Firebase Dynamic Links ensure that after installation, users are taken directly to the desired content.
  3. Dynamic URL Creation: These links can be created programmatically, allowing for automation and flexibility in link creation.
  4. Link Tracking and Analytics: Firebase provides insights into the performance of your links, including how many users clicked and converted.

Google officially deprecated Firebase Dynamic Links in August 2025. This means that businesses and developers who were relying on Firebase Dynamic Links now need to transition to alternative solutions to ensure uninterrupted deep linking functionality.

  1. Evolving Technology: As technology evolves, Google is focusing on newer technologies and solutions that provide a better user experience.
  2. Streamlined Services: Google is consolidating its services to focus on areas where it can deliver the most value to users and developers.
  3. Improved Alternatives: There are now more efficient and feature-rich alternatives available that can offer better performance and more capabilities.

As Firebase Dynamic Links are phased out, it's crucial to consider alternative solutions that can provide similar, if not enhanced, functionality. Here are some notable alternatives:

1. Branch.io

Branch is a popular alternative that offers comprehensive deep linking services. It provides robust analytics, cross-platform capabilities, and a seamless user experience.

  • Features: Advanced analytics, deep linking, and user attribution.
  • Advantages: Detailed insights into user behavior and a strong developer support community.

2. Adjust

Adjust is another powerful alternative focusing on mobile app analytics and deep linking. It provides detailed attribution data and supports a wide range of integrations.

  • Features: Attribution, deep linking, and fraud prevention.
  • Advantages: Strong emphasis on security and data privacy.

ChottuLink is a modern deep linking platform built for teams that want clean routing, fast performance, and minimal setup. Unlike heavy attribution platforms, ChottuLink focuses purely on delivering reliable, efficient deep links for apps of all sizes.

  • Features: Smart routing, cross-platform deep linking, and real-time link performance insights.
  • Advantages: Lightweight, easy to integrate, and designed specifically for product, tech, and growth teams that want deep linking without unnecessary complexity.

4. Kochava

Kochava is a comprehensive solution offering attribution and analytics with deep linking capabilities. It is well-suited for businesses looking for an all-in-one marketing platform.

  • Features: Attribution, deep linking, and custom analytics.
  • Advantages: Strong integration capabilities with various ad networks.

Implementing Deep Linking in Your App

Transitioning from Firebase Dynamic Links requires planning and execution. Here are some steps to consider when implementing deep linking in your app:

Step 1: Evaluate Your Needs

Determine what you need from a deep linking solution. Consider factors such as platform compatibility, analytics requirements, and ease of integration.

Step 2: Choose the Right Tool

Based on your needs, select a deep linking tool that best aligns with your goals. Consider the features, support, and community associated with each tool.

Step 3: Integrate and Test

Integrate the chosen tool into your app and thoroughly test the links. Ensure that they work as expected across different platforms and scenarios.

Step 4: Monitor and Optimize

Use the analytics provided by your chosen tool to monitor link performance. Optimize your strategy based on the insights gained to improve user experience and conversion rates.

Conclusion

Since Firebase Dynamic Links were officially deprecated in August 2025, transitioning to an alternative solution is essential for maintaining a seamless user experience. By understanding your needs and exploring available alternatives, you can implement a deep linking strategy that enhances user engagement and drives app success. Whether you choose Branch, Adjust, ChottuLink, or Kochava, each offers unique features to suit different business requirements. Prioritize testing and optimization to ensure your deep linking strategy delivers the best results.

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