Ever wondered what differentiates a successful brand from an average business? Of course, you may pinpoint many factors. However, along with many others, a meaningful user journey is something that makes a brand stand out! Unparalleled user journeys stem from a collective effort that involves various aspects, out of which

Are you an eCommerce player struggling to retain users despite irresistible offers? Your offers are an effective appeal. But your users don’t venture beyond a point or return halfway because your app makes them wander in a maze! While that’s about new users, are your existing buyers raising

Imagine your friend sends a game link, asking you to try playing it and beat a particular level of the game to win bonus coins! All excited, you click the link and wonder where’s the game, where’s that insane level, and what coins. You see nothing! Your friend

Your colleague talks about the gripping trailer of a new OTT entrant and shares the link with you. All excited to watch it, you click the link, expecting the first thing you will see is those electrifying glimpses of the new action flick. Instead, you are taken to the OTT’

In the fast-paced and dynamic world of fitness apps, getting a user to download the app is just the first rep. The actual challenge is keeping the user hooked, and motivated and eventually helping them accomplish their fitness goals.  So, merely lifting the dumbbell doesn’t help. It is the

Struggling to make it to the elite league of the travel app space?  The top players are offering the same services and more or less the same features.  However, what is it that they are doing differently?  Most of them would restrict their viewpoint to discounts, UI, 24/7 chatbot

In the fast-paced and evolving world of social media, one of the keys to engaging with users is to deliver a quick, blissful, and direct experience.  Often, businesses do everything it takes to shine on social media. They craft wonderful campaigns and even drive users closer to them. However, while

Firebase Dynamic Links has been the default deep linking choice for businesses.  However, now that the service has announced closure later this year, what options do you have? Let’s explore them in this blog. The Concept of Deep Linking Deep linking revolves around providing users with a more direct

You’ve done deep linking, great! But ever wondered if your deep linking strategy is performing as expected and fetching the right results? Half of you must have, while the rest might not have! If you haven’t, you must, as deep linking is a substantial investment. Thus, you have

Imagine you hire a cab and specify the destination. The driver drives you until a certain point (which isn’t your destination) and drops you there. Hereon, you must find the place you wish to go to. You don’t know how far you are from your destination. But you

A closer look at deep linking's impact on app marketing efforts App creators and marketers seek ways to boost user engagement and enhance the user experience in our digital age. Deep linking has revolutionized app marketing strategies due to its immense potential. This thorough analysis will explore the

Situation – You float an exciting offer that urges thousands of users to download your app. However, after downloading the app, the system dumps them into the homepage of your app. They spend time looking for the content they initially interacted with. However, their excitement finally succumbs to the maze of

Tired of broken links and frustrated users? Deep linking has emerged as a solution for a smooth and seamless user experience. Firebase Dynamic Links has been the traditional deep linking choice for seven years. But is it really the best? And there’s some news about it that you must

Imagine clicking on a link on your phone, and being dumped into an app’s homepage, where you are compelled to navigate a laundry list of menus. In a situation like this, you often struggle to find the offer that drove you. Frustrating, right? The link appears as a promised